We believe that what the world needs is 'LOVE' and that each of us has the ability in our DNA to ‘LOVE’ one another.
Having that mindset, we created the slogan IT’S ALL IN YOUR DNA to remind all of us that being positive and showing love and compassion for each other IS all in our DNA and we can demonstrate that in our daily lives.
All it takes is to BELIEVE and KNOW that we have the POWER to make change and that it is not taught, it is who we ARE as human beings. Let’s celebrate LIFE, as our brand symbolize the positive message of LIFE in a chic, fashionable and fun way.
The DNA brand is the core of our business as it signifies birth, all that it is to be Human and all the qualities that make each one of us unique.
We expect that everyone who wears a DNA brand embodies the essence of style and feels empowered to always be and do good, as it is all part of our DNA.
Everyone who feels ALIVE and YOUNG AT HEART is welcome to the DNA experience. Our target market has no boundaries; if you love style, then DNA Styles is for you.
All products are proudly made premium, leaving the experience to be what you want it to be.
Remember, DNA Styles is meant for all who stand firm in their commitment to be who they are and celebrate their uniqueness in every way possible.
Embodied in the brand begs the question. “What’s in your DNA" …PRIDE, BOLDNESS, HAPPINESS, POSITIVITY, SENSUALITY, FOCUS, SUCCESS, GROWTH, FREEDOM, PASSION, COMPASSION, RESPECT, TOLERANCE, PEACE, LOVE…